For this project I felt it was important to have a logo that would be suitable for the content of the programme, one that represents the prestige and class that the university represents whilst also keeping it visually appealing to the eye. I was important that I kept the design fairly minimal for the average consumer of the product will only ever consume it on their mobile device therefore an overly cluttered logo would look out of place on such devices. The typeface used also was an important factor for it had to represent the brand that I want the podcast to be associated with. After trying using the University typeface (helvetica) I decided it didn’t work with the overall aesthetics of the type instead I kept it for the bottom line of the logo for that seemed to be appropriate. The use of green came about after I tried to use the color scheme of the university but after a couple of experiments I decided that I want the podcast to be a slightly different brand away from the university because although the show represents the people who work there I also want to show them beyond this setting hence why I avoid the green.

Overall I am very pleased with the end logo and how it has come out for I believe that it is very stylish yet simple and elegant and reflects the content of the show brilliantly.